10 GOP senators ask Biden to promote bipartisanship by backing a smaller Covid-19 relief bill. [69] Despite this, user growth of the site has increased in the period since increased media coverage, increasing by 1.8% during the final quarter of 2018. Bannon became vice president of Cambridge Analytica, and during the 2016 election, he reached out to the Trump campaign to introduce the two sides. I started Facebook, I run it, and I’m responsible for what happens here". [19], However, a former Cambridge Analytica employee claims that the use of the illicitly-obtained data by the Trump campaign has not been proven. [33] The data also included the locations of each person. Here's what you need to know. Rețelele sociale au devenit cel mai eficient instrument de manipulare în … The quarter revenue was the highest for a first quarter, and the second overall. for "misleading investors about the risks it faced from misuse of user data". When Mark Zuckerberg was questioned by Rep. Alexandria Ocasio-Cortez a year later, he admitted that he didn’t know at what point his company became aware of Cambridge Analytica’s operations, to which she said: 'This was the largest data scandal with respect to your company, that had catastrophic impacts on the 2016 election. The EU-AstraZeneca vaccine fight, explained … Facebook and Cambridge Analytica are mired in a scandal of epic proportions, after a whisteblower revealed how data was misused to affect political events. DC attorney-general accuses social network of failing to protect users’ data. Cambridge Analytica’s selling point was psychometric testing data that was layered on top of more commonplace commercial data sources. [6] [43] For example, the collected data was specifically used by “Make America Number 1 Super PAC” to attack Clinton through constructed advertisements that attempted to highlight the corruption of Clinton as a way of propping up Trump as a better candidate for presidency. The skit investigated Rep. Marjorie Taylor Greene, GameStop, social media, Covid-19, and Tom Brady. Before Facebook became a distributor of news, it was a platform … Jamison finished his testimony by saying that if the federal government were to regulate voter targeting to happen on sites like Facebook, it would harm the users of those sites because it would be too restrictive of those sites and would make things worse for regulators. [51] Other Facebook officials argued against calling it a "data breach," arguing those who took the personality quiz originally consented to give away their information. Facebook-Cambridge Analytica scandal could have an impact on how everyone uses Facebook. [7] In May 2018, Cambridge Analytica filed for Chapter 7 bankruptcy. It was later discovered by The Guardian, The New York Times and Channel 4 that the data had in fact not been deleted. [42] The campaign team used this information as a micro-targeting technique, displaying customized messages about Trump to different US voters on various digital platforms. [5] In response, Facebook apologized for their role in the data harvesting and their CEO Mark Zuckerberg testified in front of Congress. Google on Cambridge Analytica scandal: 'Yes, ... he explained Google uses a two-pronged approach of technology and human reviewers to weed out … Cambridge Analytica claims to use data 'to change audience behaviour'. A visual of how it all fits together. The complicated and tangled web of relationships and deals which have underpinned this whole ordeal makes for a … [94] He also claimed that Eitan Hersh contradicted “copious amounts of peer-reviewed literature in top scientific journals, including the Proceedings of the National Academy of Science, Psychological Science, and Journal of Personality and Individual Differences” by saying that Facebook's categorizing of people were weak. [79] Meanwhile, Brittany Kaiser is a former Cambridge Analytica employee that ultimately became a whistleblower for the data scandal. [55], In April 2018, Facebook established Social Science One as a response to the event. If you are interested in the several actors that were involved in the Cambridge Analytica scandal and their role, give a look at the following graph: ... Chakrabarti explained that pages and domains that are used to share fake news are increasing, in response, Facebook doubles the number of people working on safety issues from 10,000 to 20,000. It not only collected data from people who took the quiz, but as my colleague Aja Romano writes, it exposed a loophole in Facebook API that allowed it to collect data from the Facebook friends of the quiz takers as well. [45], Cambridge Analytica was allegedly hired as a consultant company for Leave.EU and the UK Independence Party during 2016, as an effort to convince people to support Brexit. Sign up for the [53] On March 25, 2018, Zuckerberg published a personal letter in various newspapers apologizing on behalf of Facebook. Cambridge Analytica whistleblower: 'We spent $1m harvesting millions of Facebook profiles' – video How is Facebook involved in the scandal? It's a lot more complicated than that", "Brittany Kaiser Now: Where Is She Today & How Old Is She? The Cambridge Analytica Scandal Explained April 28, 2018. Facebook exposed data on up to 87 million Facebook users to a researcher who worked at Cambridge Analytica, which worked for the Trump campaign. Your financial contribution will not constitute a donation, but it will enable our staff to continue to offer free articles, videos, and podcasts to all who need them. Turmoil at Facebook post-Cambridge Analytica scandal. It reveals almost … With smart cities, your every step will be recorded . They’re now shutting down. Sam Meredith @smeredith19. [57], Amazon said that they suspended Cambridge Analytica from using their Amazon Web Services when they learned in 2015 that their service was collecting personal information. Banks have to know their customers. Cambridge Analytica is a British company that helps businesses "change audience behaviour", and supposedly helped get US President Donald Trump elected. Since publishing, further information has come out about Cambridge Analytica and the company’s involvement in elections. [20] She later brought in Channel 4 News in the UK and The New York Times due to legal threats against The Guardian and The Observer by Cambridge Analytica. Cambridge Analytica not only had divisions that built these powerful algorithms but also entire teams that created the personalized posts and articles that the user would be exposed to, aiding in the subconscious persuasion of the user. Facebook CEO Mark Zuckerberg first apologized for the situation with Cambridge Analytica on CNN, calling it an "issue", a "mistake" and a "breach of trust". It … [2] The app consisted of a series of questions to build psychological profiles on users, and collected the personal data of the users’ Facebook friends via Facebook's Open Graph platform. [71], The public reacted to the data privacy breach by initiating the campaign #DeleteFacebook with the aim of starting a movement to boycott Facebook. [41] Although Cambridge Analytica was not well known at the time, this is when it started to create individual psychographic profiles. [31], Wired, The New York Times, and The Observer reported that the data-set had included information on 50 million Facebook users. ", "Cambridge Analytica did work for Leave. If Democrats agreed to the proposal, they would be able to pass bipartisan relief via the normal voting process. 50 million-plus Facebook records are alleged to have been harvested. ... Wylie explained: "It … Cambridge Analytica was the brains behind Kogan’s operation and ended up spending about $7 million on this data, Wylie told the Observer. [11][13] However, Facebook allowed this app not only to collect personal information from survey respondents but also from respondents’ Facebook friends. [11] In this way, Cambridge Analytica acquired data from millions of Facebook users. [72] 93% of the mentions of the hashtag actually appeared on Twitter, making it the main social media platform used to share the hashtag. “Companies over countries” was his early motto. [32][33] While Cambridge Analytica claimed it had only collected 30 million Facebook user profiles,[34] Facebook later confirmed that it actually had data on potentially over 87 million users,[35] with 70.6 million of those people from the United States. ", "Who is Brittany Kaiser? Further, he claimed that the correlation between user “likes” and personality traits were weak and thus the psychological profiling of users were also weak. In October 2018, the UK's data protection watchdog fined Facebook £500,000 for its role in the Cambridge Analytica scandal. Cambridge Analytica and Facebook: The Scandal and the Fallout So Far Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a … Brittany Kaiser was asked "Is it absolutely proven that the Trump campaign relied on the data that had been illicitly obtained from Facebook?" [52] Zuckerberg pledged to make changes and reforms in Facebook policy to prevent similar breaches. [74], An additional campaign and hashtag, #OwnYourData, was coined by Brittany Kaiser. Cambridge Analytica are a data analysis company that anyone with enough money can hire. Cambridge Analytica was een privaat Brits-Amerikaans databedrijf dat datamining, data-analyse en direct marketing bundelde met strategische communicatie voor verkiezingscampagnes.Het begon in 2013 als een dochteronderneming van SCL Group.Miljardair Robert Mercer, een Amerikaanse hedgefondsmanager, bezit met zijn familie een deel van het bedrijf na een miljoenen-investering. But if you need a refresher on how all the pieces fit together, this diagram helps make sense of it all. It was not until 2015 that Zuckerberg learned that these users' information was shared by Kogan with Cambridge Analytica. But this highlights a larger debate over how much users can trust Facebook with their data. Every day at Vox, we aim to answer your most important questions and provide you, and our audience around the world, with information that empowers you through understanding. The record-breaking settlement was one of the largest penalties ever assessed by the U.S. government for any violation. [18] According to PolitiFact, Trump paid Cambridge Analytica in September, October, and November[year needed] for data on Americans and their political preferences. He explained that he was responding to the Facebook community's concerns and that the company's initial focus on data portability had shifted to locking down data; he also reminded the platform's users of their right of access to personal data. [43] Swing voters were instead often shown images of Trump’s more notable supporters and negative graphics or ideas about his opponent, Hillary Clinton. How Cambridge Analytica exploited Facebook users’ data, and why it’s a big deal. [79] The Great Hack communicates the experiences and personal journeys of multiple individuals that were involved in the event in different ways and through different relationships. The Facebook and Cambridge Analytica scandal, explained with a simple diagram. On Friday, March 16, just before the Facebook/Cambridge Analytica scandal broke, Emerdata added Rebekah Mercer, daughter of Cambridge Analytica bankroller Robert Mercer, and a … [43] Ads were segmented into different categories, mainly based on whether individuals were Trump supporters or potential swing votes. [21] Kogan's name change to Aleksandr Spectre, which resulted in the ominous "Dr. Spectre", added to the intrigue and popular appeal of the story. Christopher Wylie, a data scientist, is a former Cambridge Analytica employee turned whistleblower. By May 10, Wall Street reported that the company recovered their losses. Shouldn’t Facebook and Twitter. [9] The hashtag was tweeted almost 400,000 times Twitter within a 30-day period after news of the data breach. The online movement #DeleteFacebook trended on Twitter. The first half of 2018 saw two major privacy moments: in March, the Facebook/ Cambridge Analytica scandal broke, followed in May by the EU General Data Protection Regulation ("GDPR") taking effect. ... Why this is a Facebook scandal … It was later confirmed by Christopher Wylie that Lukoil was interested in the company's data regarding political targeting. [68] Cambridge Analytica reportedly used the data, taken without authorisation in early 2014, to build the software to predict and influence choices at the ballot box. Once Donald Trump became the presumptive nominee, Cambridge Analytica made contact with, and was later engaged by, his campaign team. [13] Cadwalladr worked with Wylie for a year to coax him to come forward as a whistleblower. The boss of Cambridge Analytica, Alexander Nix, has since been suspended, while Facebook founder Mark Zuckerberg has been called on by a Commons parliamentary committee to give evidence. [27][80] They held two hearings, one focusing on Facebook's role in the breach and privacy on social media, and the other on Cambridge Analytica's role and its impact in data privacy. Now, there is a decent chance Cambridge Analytica’s work didn’t actually do much to elect Trump; the firm’s reputation in the political consulting community is less than stellar. [11][12] Cambridge Analytica turn arranged an informed consent process for research in which several hundred thousand Facebook users would agree to complete a survey for payment that was only for academic use. While these administrators subjected SCL Group to criminal injury and a $26,000 fine, a U.K. court denied Carroll's lawsuit, allowing SCL to disintegrate without turning over his data. Carroll's lawyers argued that Cambridge's court administrators were acting unlawfully by liquidating the company's assets prior to a full investigation being performed. But the Cambridge Analytica scandal opens a new front for the company. [81] The latter occurred on May 16, 2018, where Professor Eitan Hersh, Dr. Mark Jamison, and Christopher Wylie testified, while Senators Grassley and Feinstein again made statements. [41], Donald Trump’s 2016 presidential campaign utilized the harvest data to build psychographic profiles, determining users' personality traits based on their Facebook activity. [84] The app was then able to retrieve Facebook information, including that of the users' friends, and this was obtained by Kogan. [10], Aleksandr Kogan, a data scientist at the University of Cambridge, was hired by Cambridge Analytica, an offshoot of SCL Group, to develop an app called "This Is Your Digital Life" (sometimes stylized as "thisisyourdigitallife"). Cambridge Analytica, the political consulting firm that did work for the Trump campaign and harvested raw data from up to 87 million Facebook profiles, is shutting down. [95], Christopher Wylie also testified about Russian contact with Cambridge Analytica and the campaign, voter disengagement, and his thoughts on Facebook's response.[95]. [22][23], The Guardian and The New York Times published articles simultaneously on March 17, 2018. The Cambridge Analytica scandal explained Screenshot: Pocket-lint Who is Christopher Wylie? [33][40], In 2016, Ted Cruz hired Cambridge Analytica to aid his presidential campaign. The scandal erupted over the weekend when The New York Times and UK media reported that Cambridge Analytica tried to influence American voters using information gleaned from 50 … The first payment of $100,000 was made in July 2016. Following the downfall of Cambridge Analytica, a number of related companies have been established by people formerly affiliated with Cambridge Analytica, including Emerdata Limited and Auspex International. Former Facebook staffer, Obama campaign boss reveal concerns about Facebook data, "Comparing Facebook data use by Obama, Cambridge Analytica", "Facebook Exposed 87 Million Users to Cambridge Analytica", "Facebook to send Cambridge Analytica data-use notices to 87 million users today", "The Cambridge Analytica scandal affected 87 million people, Facebook says", "Outside US, Philippines saw most Facebook user data go to Cambridge Analytica", "Most Facebook users hit by Cambridge Analytica scandal are Californians", "Find out if your Facebook data was shared with Cambridge Analytica", "Cambridge Analytica Could Also Access Private Facebook Messages", "Artificial Intelligence, Advertising, and Disinformation", "Ted Cruz says Cambridge Analytica told his presidential campaign its data use was legal", "Leaked: Cambridge Analytica's blueprint for Trump victory", https://www.youtube.com/watch?v=VWqlXlxxYzE, "Data Firm Tied to Trump Campaign Talked Business With Russians", "What are the links between Cambridge Analytica and a Brexit campaign group? media caption How the Facebook-Cambridge Analytica data scandal unfolded. [19], Information on the data breach came to a head in March 2018 with the emergence of a whistleblower, an ex-Cambridge Analytica employee Christopher Wylie. Cambridge Analytica was created when Steve Bannon approached conservative megadonors Rebekah and Robert Mercer to fund a political consulting firm. Sensational as it sounds, however, the Cambridge Analytica scandal doesn’t indict Facebook in quite the way it might seem. Facebook, Cambridge Analytica and data mining: What you need to know. [59], The governments of India[60][61] and Brazil[62][63] demanded that Cambridge Analytica report how anyone used data from the breach in political campaigning, and various regional governments in the United States have lawsuits in their court systems from citizens affected by the data breach. Explained: What Is Cambridge Analytica – And What Is It Accused Of Doing? [75] The hashtag was created by Kaiser as a Facebook campaign that pushed for increased transparency on the platform. [89] Jamison reiterated that it was not unusual for presidential campaigns to use data like Facebook's data to profile voters; Presidents Barack Obama and George W. Bush also used models to micro-target voters. ... Facebook data privacy scandal threatens fellow titans Google … [33] For a given political campaign, each profile's information suggested what type of advertisement would be most effective to persuade a particular person in a particular location for some political event. David Carroll, an American professor who sued Cambridge, stated that Emerdata was aiming to conceal the scandals and minimize further criticism. [68], Since April 2018, the first full month since the breaking of the Cambridge Analytica data breach, the number of likes, posts and shares on the site had decreased by almost 20%, and has decreased ever since, with the aforementioned activity only momentarily increasing during the summer and during the 2018 US midterm elections. And according to a former Cambridge Analytica employee, the firm got it through researcher Aleksandr Kogan, a Russian American who worked at the University of Cambridge. Today the British press is finally blowing open an old Trump scandal: Cambridge Analytica. Cambridge Analytica went bankrupt after its role in online targeting of voters, particularly in the United States, became public in 2018. THE CAMBRIDGE ANALYTICA SCANDAL (explained) ... named Cambridge Analytica, used illegal methods to target individuals and gain an unfair advantage during the 2016 presidential campaign. But the more important part of this story is how Cambridge Analytica got its data from Facebook. according to a former Cambridge Analytica employee. [54] In April, Facebook decided to implement the EU's General Data Protection Regulation in all areas of operation and not just the EU. Mark Zuckerberg testifies before on Capitol Hill in 2018 following the privacy scandal. Cambridge Analytica, a political data firm hired by President Trump’s 2016 election campaign, gained access to private information on more than 50 … [32], Facebook sent a message to those users believed to be affected, saying the information likely included one's "public profile, page likes, birthday and current city. Why investigators think Cambridge Analytica might have helped Russia spread fake news, 9 questions about Facebook and data sharing you were too embarrassed to ask, “Psychographic microtargeting”: what’s bullshit and what’s legit, Mark Zuckerberg on Facebook’s hardest year, and what comes next, Mark Zuckerberg runs a nation-state, and he’s the king, Read Mark Zuckerberg’s prepared statement for congressional testimony, Mark Zuckerberg has been apologizing for reckless privacy violations since he was a freshman. A former Cambridge Analytica employee, Christopher Wylie, said the firm got Facebook information through an app in order to build psychological profiles on … [27] Meghan McCain drew an equivalence between the use of data by Cambridge Analytica and Barack Obama's 2012 presidential campaign;[28][29][30] PolitiFact, however, alleged that this data was not used in an unethical way, since Obama's campaign used this data to “have their supporters contact their most persuadable friends” rather than using this data for highly targeted digital ads on websites such as Facebook. It was a wake-up call. Get our newsletter in your inbox twice a week. Cambridge Analytica has not been around that long, but they have been involved in several successful campaigns. Mark Zuckerberg apologized on Wednesday evening for his company’s handling of the Cambridge Analytica privacy scandal. Cambridge Analytica spent nearly $1m on data collection, which yielded more than 50 million individual profiles that could be matched to electoral rolls. Here's everything you need to know about the Cambridge Analytica scandal. Cambridge Analytica shutting down: the firm’s many scandals, explained Trump, Russia, Facebook, WikiLeaks, and more. Revenue fell since the last quarter, but this is usual as it followed the holiday season quote. [3][4], Information about the data misuse was disclosed in 2018 by Christopher Wylie, a former Cambridge Analytica employee, in interviews with The Guardian and The New York Times. ", "Cambridge Analytica's Shady Professor "Dr. Spectre" Is a Perfect Trump Villain", "How Trump Consultants Exploited the Facebook Data of Millions", "Over $119bn wiped off Facebook's market cap after growth shock", "The key moments from Mark Zuckerberg's testimony to Congress", Funny, When Obama Harvested Facebook Data On Millions Of Users To Win In 2012, Everyone Cheered. The first half of 2018 saw two major privacy moments: in March, the Facebook/ Cambridge Analytica scandal broke, followed in May by the EU General Data Protection Regulation ("GDPR") taking effect. Facebook allowed a third-party developer to engineer an application for the sole purpose of gathering data. Timothy B. Lee - Mar 20, 2018 7:40 pm UTC She responded: "It has not been proven, because the difficult thing about proving a situation like that is that you need to do a forensic analysis of the database". EU, emails show", "Cambridge Analytica: ex-director says firm pitched detailed strategy to Leave.EU", "Cambridge Analytica did work for Brexit groups, says ex-staffer", "Facebook Stock Troubles Didn't Start With Data Scandal", "Mark Zuckerberg in his own words: The CNN interview", "Was Your Facebook Data Actually 'Breached'? Cambridge Analytica booked by CBI: All about the scandal involving data theft of 5.62 lakh Indian Facebook users The FIR against Cambridge Analytica … There was Sen. Thom Tillis’s … [41] This data was then used to create tailored advertisements for each person to sway them into voting for Cruz. "The Future Of Cyber Security Conference 24/9/20 - Brittany Kaiser on Cambridge Analytica & Trump", Barack Obama's 2012 presidential campaign, Attorney General for the District of Columbia, Proceedings of the National Academy of Science, Learn how and when to remove this template message, Russian interference in the 2016 Brexit referendum, Timeline of investigations into Trump and Russia (2019), "The Cambridge Analytica whistleblower explains how the firm used Facebook data to sway elections", "Facebook-Cambridge Analytica: A timeline of the data hijacking scandal", "Cambridge Analytica and Facebook: The Scandal and the Fallout So Far", "There's an open secret about Cambridge Analytica in the political world: It doesn't have the 'secret sauce' it claims", "Facebook understood how dangerous the Trump-linked data firm Cambridge Analytica could be much earlier than it previously said. [44], In 2018, the Parliament of the United Kingdom questioned SCL Group director Alexander Nix in a hearing about Cambridge Analytica's connections with Russian oil company, Lukoil. newsletter. Facebook is in turmoil after the news broke that Cambridge Analytics harvested information of 50 million users. Kogan built a Facebook app that was a quiz. At Cambridge Analytica we use data modeling and psychographic profiling to grow audiences, identify key influencers, and connect with people in ways that move them to action. [6] In October 2019, Facebook agreed to pay a £500,000 fine to the UK Information Commissioner's Office for exposing the data of its users to a "serious risk of harm". This data was sold to Cambridge Analytica using which algorithms were built that looked into the social behaviour of the person,creating a psychological profile. Cambridge Analytica was paid $5.9 million by the Trump campaign, according to Federal Election Commission filings, $5 million of which went toward … Sam Meredith @smeredith19. Cambridge Analytica and Facebook: The Scandal and the Fallout So Far Revelations that digital consultants to the Trump campaign misused the data of millions of Facebook users set off a … How did it work? The Facebook data breach wasn’t a hack. Interview Style. It’s long been generally known that data firm Cambridge Analytica, while acting as an arm of the Trump 2016 campaign, used stolen user data to identify and mislead targeted voters. By passing information on to a third party, including SCL/Cambridge Analytica and Christopher Wylie of Eunoia Technologies, he violated our platform policies. [65], In March 2019, a court filing by the U.S. Attorney General for the District of Columbia alleged that Facebook knew of Cambridge Analytica's "improper data-gathering practices" months before they were first publicly reported in December 2015. [76] #OwnYourData was also used in Kaiser's petition for Facebook to alter their policies and give users increased power and control over their data, which she refers to as users’ assets and property. And the developer was able to exploit a loophole to gather information on not only people who used the app but all their friends — without them knowing. What we know and don’t know about how Covid-19 vaccines slow the spread of the virus. Facebook sued over Cambridge Analytica scandal. [58] The Italian banking company UniCredit stopped advertising and marketing on Facebook in August 2018. [64], In early July 2018, the United Kingdom's Information Commissioner's Office announced it intended to fine Facebook £500,000 ($663,000) over the data breach, this being the maximum fine allowed at the time of the breach, saying Facebook "contravened the law by failing to safeguard people's information". [77], The Facebook–Cambridge Analytica data scandal also received media coverage in the form of a 2019 Netflix documentary, The Great Hack. Scandal involving unconsented use of personal information on Facebook for political advertising. The Facebook–Cambridge Analytica data scandal concerned the obtaining of the personal data of millions of Facebook users without their consent by British consulting firm Cambridge Analytica, predominantly to be used for political advertising. By Andrew Prokop Updated May 2, 2018, 2:11pm EDT Brexit result tainted by Cambridge Analytica scandal, says Tory MP. It’s a public relations and messaging firm that has clients all around the world, and as Vox’s Andrew Prokop writes: SCL tends to describe its capabilities in grandiose and somewhat unsettling language — the company has touted its expertise at ”psychological warfare” and “influence operations.” It’s long claimed that its sophisticated understanding of human psychology helps it target and persuade people of its clients’ preferred message. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. He had been an anonymous source for an article in 2017 in The Observer by Cadwalladr, headlined "The Great British Brexit Robbery". News. [45] Nix stated he had no connections to the two companies despite concerns that the oil company was interested in how the company's data was used to target American voters. Cambridge Analytica and its many scandals, explained Cambridge Analytica, a political consulting firm that did digital work for Donald Trump’s presidential campaign in 2016 and has close ties to Steve Bannon and GOP megadonor Robert Mercer, is in hot water after several recent reports have raised ethical and potentially legal questions about its business practices. [9] The Russo brothers are producing an upcoming film on the scandal, starring Paul Bettany. The Cambridge Analytica scandal changed the world – but it didn't change Facebook. [66], In July 2019, the Federal Trade Commission voted to approve fining Facebook around $5 billion to finally settle the investigation into the data breach, with a 3–2 vote. [78] The documentary provides information on the background information and events related to Cambridge Analytica, Facebook, and the 2016 election that resulted in the overall data scandal. Why conspiracy theorists always end up pointing the finger at Jews — and why that’s a problem for the GOP. [43] Supporters of Trump received triumphant visuals of him, as well as information regarding polling stations. [93] He was considered a witness to both British and American authorities, and he claims he decided to whistle-blow to “protect democratic institutions from rogue actors and hostile foreign interference, as well as ensure the safety of Americans online.”[80] He claimed that at Cambridge Analytica “anything goes” and that Cambridge Analytica was “a corrupting force in the world.” He detailed to Congress how Cambridge Analytica used Facebook's data to categorize people into groups based on political ideology.
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